Your email list is an excellent source for gaining new business by nurturing clients and establishing relationships with prospects. But because of dirty data, many companies aren’t getting as many sales from their purchased email list as they could be.
Though cleaning your list takes time, you must do it with an eye towards moving prospects down the funnel and closing business. There are a few specific tactics that will help.
Use a lower-tier email marketing provider
Email automation companies have varying standards for how clean they require customer data to be. Don’t make the mistake of taking a list that hasn’t been cleaned to a provider with high cleanliness standards, then getting your account banned or suspended because you sent too many messages that bounced or got marked as spam.
Instead, find an email automation provider with lower cleanliness standards and use their service as you clean your list. Once you are confident that it’s in good shape, you can transfer your contacts to an email provider with higher standards on data accuracy.
Find a third-party provider that appends and verifies
Many B2B lead generation companies offer huge lists of email addresses to their customers, with no way to verify this information or ensure it stays accurate. Conversely, some email list cleaning services help companies maintain the accuracy of their contacts but don’t provide new lists or e-mail addresses.
To improve sales, you need to have accurate data and a fresh source for new leads. It’s best to find a provider that can help you both reach new contacts and keep your existing database accurate so that you can build a healthy sales funnel.
Pay attention to naming conventions
It’s a phrase repeated often in business, but it’s true: sales is about relationships. One of the worst ways to start a relationship with a new prospect is to spell their name wrong or write it in capital letters like you are shouting at them. Make sure the names on your list are accurate and entered correctly in your automation tool.
It might seem obvious, but the most effective way to keep your list clean and generate sales from it is to send emails to people on it. Many business owners and salespeople get caught up trying to use software tools or database tricks to keep their email lists accurate even though they don’t send nearly as much as they should. Every time you send to your email list, it cleans itself by telling you which messages bounce – but the onus is still on you to remove the dirt by deleting and/or updating inaccurate email addresses.
Want to learn more about creating a clean email list?