Every day, 2.5 quintillion bytes of data are created online. This abundance of information makes the Internet a powerful tool for business growth – if you know how to use it. There are three key ideas to remember to efficiently find business leads online.
Truly understand your buyer persona
Before you can even begin to search for business leads online, you must know who you are looking for. Buyer personas are the foundation for any successful marketing campaign: the more detailed and specific they are, the better.
A few pieces of information that every buyer persona should include:
- Job title and description
- Industry
- Professional goals and challenges
- Age
These are just the basics – the more information you can find out about your prospects, the more helpful your personas will be. According to HubSpot, the best buyer personas are created from a healthy mix of research data and interviews with actual customers. Before you begin a new lead generation campaign, it’s always a good idea to refresh your understanding of your buyer personas and update them as necessary.
Define their communities
Once you know which personas you are targeting, the next step is finding out where those people are. Which online forums and groups do they frequent? Which social media networks are they members of? Finding the right communities for your buyers is essential because even if you have a deep understanding of who they are, you’ll never find them if you look in the wrong place.
Keep in mind that the concept of communities isn’t limited to the places where your buyers interact with one another. In the context of lead generation, a “community” could also be a database of people who fit into your buyer persona. For example, if you are a software company selling to buyers with a specific certification, you might be able to find a list of people with that certification from the organization that awards it. Even though it isn’t a community in the traditional sense of the word, this list is still a place where you can find new leads for your business.
Discover what they are interested in
To engage in a lead generation campaign that truly interests prospects, it’s not enough to know who they are and where to find them. You also need to understand what they are interested in. What types of content do they consume? Which blogs or magazines do they subscribe to? Also, think about companies they’re interested in, the types of vendors they have used in the past, and what they like about them.
This step is where customer interviews are especially valuable. Consider sending a brief email to some current customers who fit your ideal profile and asking them what they’re following these days and why. The more information you can gather, the more success you’ll have in finding leads online that fit the mold of your perfect customer.
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Finding leads online takes a specific, highly targeted approach. YesData’s powerful data solution offers 17 million Linkedin verified searchable records, including names, email addresses, industries, and job titles, making it easy for you to pinpoint the particular leads that are an ideal fit for your business.
Get in touch with us today to learn more and schedule a free trial.