5 Warning Signs Your Purchased Email List is Not Performing

purchased_email_list1.jpgIt's always important to ensure your email list is adding value to your business, but it's especially critical when you pay for an email list. If you don't, you run the risk of investing in a marketing asset that doesn't bring you a sufficient return.

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6 Steps to Integrating a Customer Contact Database & a B2B CRM

b2b_crm.jpgEven if your business has a large database filled with quality leads and happy customers, if you aren't managing them correctly you won't maximize their value. Here are the top steps for improving customer contact management by integrating your database with a B2B CRM.

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5 Lesser-Known Benefits of Lead Generation Software

lesser_know_benefits.jpgMost professionals understand that lead generation software is valuable for finding new leads to help grow the business. But there are a few advantages of using this software that most people overlook. These benefits may be understated, but they will help you broaden your sales efforts, improve the efficiency of your operation, and connect with more people interested in your offering.

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3 Fundamental Strategies to Find New Leads Online

new customer Every day, 2.5 quintillion bytes of data are created online. This abundance of information makes the Internet a powerful tool for business growth – if you know how to use it. There are three key ideas to remember to efficiently find business leads online.

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How Does a Data Solution Integrate into a CRM?


While a data solution that provides your sales and marketing teams with new leads is valuable, it's also critical to effectively integrate new data into your current CRM platform. If you can't manage the records that you purchase or collect, it's difficult to maximize your return on investment from sales data.

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How Much Does a CRM Data Solution Cost?

Improving both the quality and quantity of your CRM data is vital for the success of your sales and marketing efforts. Research from Experian shows that even though 9 out of 10 companies have a data quality solution in place, 91% of companies believe their revenue is negatively impacted by inaccurate data.

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How accurate is the data in your CRM solution?

accurate_data_crm.jpgMaintaining accurate marketing and sales data can be a difficult challenge, but it is critical if you want your team to get the most out of their leads. Research shows that inaccurate data can cost a business 30% of its annual revenue. If you are investing in a solution for CRM data, it has to fit your requirements and budget while providing consistently accurate records.

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Eliminate Bad Data - Make Your Sales Team More Effective

Bad data, old data, or incomplete data can cost your company time and money.

Over the course of 1 year business data decays at a rate of 30% and 90% of companies customer or prospect data is missing key information. The consequences for sales people and sales can be frustrating at best and disastrous at worst. Imagine the increased sales if you could eliminate bad data. Fix them and watch your Sales go up.

If you have a sales staff chances are that the first place that they turn to for new business is from old “house accounts” Salesforce, Data Dynamics and other CRM solutions make accessing and automating various Sales tasks efficient and effective except when your data is inaccurate.

Here is a brief list of the problems with most prospect and customer data:

  • Missing data i.e. phone number
  • Incorrect data i.e. bad email address
  • Inconsistent spelling i.e. “Yesdata” or “Yes Data” contributes to duplicates
  • Duplicate companies and contacts
  • Wrong Job title
  • Contact left the company
  • Right company wrong contact

How do you fix bad data problems?


For the data that you already have start with consistent data entry rules and guidelines. Garbage in garbage out. Make a list of guidelines that are easy to follow and make them available to whoever enters data in your CRM.

If you just have a couple of hundred records in your CRM this process can be completed manually. Call and email folks with a standard letter asking for updated information and or fill in missing information. Just sending an email will let you know which email addresses are bad.

If you have too many records for manual processing there are many products that can help you right inside your CRM program.